Business Marketing Solutions

IPG Group is your partner in marketing strategy development and execution. Whether you need help developing comprehensive marketing strategy or executing the ones you have in place, we have the expertise to drive a better return on your marketing programs. IPG Group is involved in providing business planning, strategy development, multichannel program execution and marketing channel analysis.

We integrate CRM applications with Web, Social Media, SEM, SMS, PURL, Email and QR applications that allow for tracking of success rates in communication vehicle, message, offer and creative elements.

Our traditional marketing solution development process is as follows:

1. Conduct a thorough business analysis to gain an understanding of:
1. Who you are
2. Who you want to be
3. Who your customers are
4. What your most profitable services are
5. What your business growth goals are in the next year, two years and five years
6. What marketing efforts you are currently engaged in
7. Which marketing efforts are working/not and how you track or define marketing success
2. Create a business / marketing strategy document that outlines recommendations and execution plans
3. Meet with client to review marketing strategy document
4. Present a proposal document based upon our mutually defined strategy
5. Begin executing marketing - analysis - modification cycle

The marketing solutions that we are actively engaged with are:

Marketing Services	Marketing Execution Elements
Marketing Strategy and Plan Development	Variable Data Direct Mail
Creative and Branding Services	Personal and General Campaign URLs
Referral and Loyalty Programs	Email Marketing Campaigns
Website Design and Development	Text (SMS) Marketing Solutions
Social Media Strategy Development and Execution	Promotional Products and Dimensional Mailers
Search Engine Marketing Strategy Management	Creative Door to Door Vehicles
Ad Placement and Strategic Tradeshow Selections	Point of Sale and Tradeshow Materials

IPG Group provides agency level marketing services without the agency cost. Our strategy development, creative services and execution capabilities allow for a single source provider that can drive marketing strategy based upon results. Our initial strategy is based upon your experience and the Direct Marketing Associations (DMA) average response rate analysis. From there we begin analyzing campaign results and redirecting marketing spend to maximize the return on investment.

Social Media Highlight

Whether you personally engage in social media technologies or not, your business should be. There are only two ways for a business to increase their return on investment (ROI), increase response or reduce the costs associated with communicating with their clients. Social Media provides an opportunity to communicate with your clients at no cost. We can help you develop and execute a strategy to build a community of customers and communicate with them effectively through multiple social media technologies.